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Jul 23
2019

VRgineers and Precismo Simplify the Digitalization of Retail Products for VR Product Placement and Shopping

Combining the XTAL VR headset with Precismo scanning technology, brands can now quickly and cost-effectively digitize retail products for product placement and virtual shopping in VR

LOS ANGELES and PRAGUE, July 23, 2019 – VRgineers, makers of powerful VR solutions capable of total immersion, today announced that it has teamed up with Czech startup Precismo to streamline and simplify the digitizing of physical products for the virtual world. Unveiling at SIGGRAPH 2019, the two companies will demonstrate a prototype of how using the XTAL VR headset and proprietary 3D object scanning technology allows brands to quickly and cost-effectively digitize retail products, allowing customers to interact with them in virtual reality.

The technology developed by Precismo allows brands to scan and digitize their products as 3D virtual models. This process ensures that the captured materials of the subject appear photorealistic and the materials are presented with their natural characteristics, like leather grains, textures and more, in digital form. Unlike ordinary 3D scanners, this new system is completely automated and time-optimized.

This new proof-of-concept created by VRgineers and Precismo has many possible uses. Since it can digitize a large number of items efficiently and automatically, the system can be used in a wide range of industries that make use of AR and VR, such as marketing, e-commerce, quality control assurance, gaming and artificial intelligence. 

Marek Polčák, co-founder and CEO of VRgineers, believes the system has the opportunity to benefit retail. „By combining a high-quality 3D scanner and a high-end VR headset, it is possible to digitize the retail process and prepare all marketing analytics in VR,“ Polčák says. “Currently, if you want to know how consumers react to the different elements of a shopping experience, you have put them in front of an empty store, display goods, and monitor their reactions. With our approach, this entire process can be moved to the digital realm.”

“Our goal as a company is to connect with the industry’s most exciting and influential brands to innovate unique products. Working with VRgineers was a simple decision because their XTAL HMD offers an incredibly precise viewing experience with a level of realism that is second-to-none,” says Mikolas Herskovic, CEO of Precismo. “Of all the VR headsets we have tried, XTAL came out on top and perfectly recreates the 3D models our technology creates.”

You can find photos of product renderings created by Precismo as viewed on XTAL here.

VRgneers Demoing this Proof of Concept at Siggraph 2019

The proof-of-concept created in collaboration with Precismo will be just one of the many exciting new experiences VRgineers will present at SIGGRAPH 2019, one of the world’s largest gatherings of researchers, artists and practitioners of computer graphics and interactive techniques. 

VRgineers’ XTAL VR system will be empowering other VR/MR demonstrations at SIGGRAPH 2019. Another exciting showcase of the XTAL VR system will be the Fata Morgana demonstration at the Pocket Virtuality booth. “This technology uses two worlds – augmented reality (AR) and virtual reality (VR). Specifically, in the case of AR, it works with a Hololens headset from Microsoft, which can display virtual objects through a transparent display over the real world. At the same time, thanks to cameras and sensors, it is able to record the real world,” says VRgineers sales director Kristian Gambiraza. Pocket Virtuality can capture a physical environment and digitize it. With built-in memory, it transfers information to a server or cloud after the headset is connected to Wi-Fi. From there, the digitized real world is transmitted to the recipient who is wearing the XTAL VR headset. 

Click here for images and company executive bios

About VRgineers

VRgineers, Inc. is a virtual reality engineering company developing and manufacturing cutting-edge enterprise-grade VR gear for professionals. Its new generation high-resolution VR headset platform is used by clients in the automotive, architecture, industrial design, and training sectors, enabling them to transform their work using VR technology. The company is headquartered in Prague with a U.S. office in Los Angeles.

Jun 10
2019

VRgineers Reveals Augmented Reality Module Prototype That Makes XTAL the First Enterprise Mixed Reality Headset Capable of Total Immersion

Featuring Wide-Angle Camera Sensors, the new AR module for XTAL allows users to see their actual hands interact with real physical objects in virtual reality

Prague, May 27, 2019 – VRgineers, today announced a new lightweight augmented reality vision and tracking module for its industry-leading XTAL VR headset, making XTAL the most advanced mixed reality (MR) system ever created, and the only enterprise-grade MR system capable of total immersion. Weighing in at only 42 grams, VRgineers’ new augmented reality module features high-quality camera sensors with wide lenses for a natural and immersive 360-degree field-of-view, and adds hand tracking, inside out tracking, and virtual and augmented reality switching to XTAL’s broad list of capabilities.

For the first time ever, XTAL customers can see their own hands interact with real objects in the virtual world!

The first market segments to benefit from the new AR module, are automotive and aerospace. “The fascinating thing is that we are building the software system that allows you to combine the best functions and capabilities of AR with the VR world,” said Marek Polcak, VRgineers Co-Founder. ”With our new module and SDK, AR and VR developers will be able to flawlessly combine real physical objects, including their own hands, with virtual reality.”

Currently, XTAL utilizes state-of-the-art LEAP Motion tracking that allows customers to utilize gesture control and hand tracking in their VR applications. VRgineers’ new module maintains the benefits afforded by the LEAP Motion system for purely VR applications, but expands upon those features for mixed reality applications by combining elements of the physical and virtual world into an immersive, natural experience. With VRgineers’ new AR module, XTAL users will be able to experience natural hands-on interaction with real-world things, like fighter jet cockpits or vehicle dashboard prototypes, while a realistic virtual world is created around them and the physical objects.

One of the most unique features afforded by the new AR module prototype for XTAL is inside out tracking, which is a method of positional tracking commonly used in virtual reality technologies, specifically for tracking the position of head-mounted displays (HMDs) and motion controller accessories. It differentiates itself from outside-in tracking by the location of the cameras and other sensors that are used to determine objects’ positions in space. With inside-out positional tracking, the sensors are located on the device being tracked, whereas outside-in tracking places the sensors at stationary external locations.

Why have inside-out tracking?

Inside-out tracking technology allows XTAL to provide an impressive AR experience in all environments, even those with limited space, such as in a simulator or cockpit. However, VRgineers hasn’t written-off outside-in tracking. In fact, VRgineers will allow data fusion of both tracking methods in order to maximize positional accuracy in large studios or HoloDeck environments.

Partners that have been conducting ongoing research and development with VRgineers, will be among the first to gain access to beta version of VRgineers’ new AR module for XTAL later this year. Those partners will contain mix of companies from aerospace, automotive and simulation market segments and will have the unique opportunity to be a part of the company’s expanded testing, helping to further enhance the performance and capabilities of the XTAL system.

Any company that would like to become part of the the XTAL beta program or believes that their business can benefit from the capabilities afforded by lifelike VR or MR applications, is encouraged to contact VRgineers at armodule@vrgineers.com.

For more information about the new augmented reality module or the ultra-high resolution XTAL headset, visit our page. Images and company executive bios are available here.

About VRgineers

VRgineers, Inc. is a virtual reality engineering company developing and manufacturing cutting-edge enterprise-grade VR gear for professionals. Its new generation high-resolution VR headset platform is used by clients in the automotive, architecture, industrial design, and training sectors, enabling them to transform their work using VR technology. The company is headquartered in Prague with a U.S. office in Los Angeles. 

Use Case

The pilot in an aircraft, helicopter or in a car needs to achieve the highest possible authenticity/credibility/immersion for training. The XTAL headset offers high-quality images across a wide range of FOVs, which is extremely important for the perception of the space / overall picture. However, thanks to the camera module, it will also be possible to display a real cockpit with real hands, and to connect real stickers, steering wheel and all switchings with the virtual environment. Thanks to this, pilots will have a real haptic feedback and a perfect visual.

 

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